MÃRIOS

About

WHO WE ARE

A recently formed creative agency with some of the most experienced and awarded creatives in the advertising industry. They have been on the front lines of many successful current and former major creative agencies in Lithuania for almost two decades as both Head of Art and Creative Director — they are Senior Art Director, Marius Kneipferavičius, and Creative Director, Renata Šarkauskaitė.

Marius and Renata can draw on some exceptionally broad and interesting experiences, having worked in multiple independent and global network agencies, and having already won several dozen awards in international advertising festivals. They have worked with a variety of clients both locally in Lithuania and globally doing branding, rebranding, art direction, writing, design, visual identities and project production. For example, pan-Baltic campaigns for pigu.lt; a global campaign for Luerzers Archive; work for the ALVAS group in Finland; campaigns for Swedbank, SEB bank, Nordea Bank, RSA Insurance group, Mondelez international, IKEA, TeliaSonera (Omnitel, Ezys), British Airlines, the Carlsberg Group … and many more.

We do not have unimportant projects.
We see all projects as equal.

We’re convinced that in an ever-changing communication environment, everything is still based on fundamental principles and human values that do not change. Only the meaningful remains. However, we’re not on autopilot, following formulas or prescribed styles — we want to create! To find fresh solutions, new ideas, break-throughs. We take an individual approach to each client to solve their communication, design and strategic challenges.

WHAT WE BELIEVE IN

We know there’s no middle ground. Advertising needs to be great or not at all. If the work goes unnoticed, everything else is superfluous. So, we gravitate towards those with ambition, who strive for more. An excellent result is only achieved through like-minded vision.

We believe in smart advertising, the power of good taste, strong visuals, bold decisions, broad experience and sincere, hard work with the right talent — it’s a powerful package that we hope the right clients will appreciate.

All forms of creative concepting — From long-term, creative platforms to unique, original ideas for advertising campaigns. TVC’s and digital video script creation. Image campaigns, promo campaigns, new brand launch campaigns. Collaborating with strategists. Discovering strategic insights and turning them into ideas — ideas spread successfully across a variety of media channels.

Creating new brands, from the name up — Brand visuals (logo creation, brand guideline book creation, graphic design and ongoing production and execution work). Brand writing (naming, brand slogan creation, campaign slogans, creative headlines, copy, articles, texts for catalogues and other publications).

Co-ordination, supervision and production of communication projects — We assemble strong creative teams based on the specific challenges and character of a project. We choose the filming team, director, photographer or stylist who will not only do a task, but elevate or transform it.

WHAT WE ARE DOING

Production supervision — Filming, photo session supervision, mediation and collaboration between the client and the production team. Selection of clothing stylists, organization and maintenance of decoration production. Optimal supervision of the graphic / 3D designer / animator / illustrator for a specific project, supervision of the post-production team during the process. Agreements with third parties and their administration.

Event ideas and implementation — scenarios, production. Implementation oversight, from ideas, themes, BTL, branding and product placement decisions until the final result. Team assembly and surveillance. Creating event branding. Creating key visuals and adaptation to various media. Outdoor advertising, banners, visuals of FB posts, etc. Ideas for the places of sale. Creation of places for action sales, POSM tools creation and production supervision.

Audio recordings, music and sound — Radio recordings (studio, voice-over, music selection, implementation and post-production supervision). Production process supervision — from idea approval to final implementation and delivery to media channels.

Social media content — For Facebook (a.k.a. Meta), Instagram, youtube, tiktok etc. Social media strategy, campaign creation, content ideas and tactical plans, copywriting for Social Media platforms, development and execution.

Creative and strategic consultation — We consult on advertising and communication issues. We do brand analysis, where we assess the advantages and disadvantages of existing creative concepts and communication strategies. We can help to purposefully continue, develop, or substantially upgrade an existing, long-term communication platform.

AWARDS

BALTIC BEST 2021
ADVERTISING/BRANDING INTEGRATED
ADVERTISING
Kaunas European capital of culture 2022.
We grew up! – GOLD

 

BALTIC BEST 2021
DESIGN & CRAFT GRAPHIC DESIGN
Vilnius Museum Branding – Vilnius Museum BRONZE

 

BALTIC BEST 2022
PRINT OOH CRAFT
Nature’s future – Gamtos ateitis (Nature’s Future) SILVER

 

ADC*LT 2021
ADVERTISING/TV AND CINEMA
Kaunas European capital of culture 2022.
We grew up! – BRONZE

 

ADC*LT 2022
ADVERTISING/TV AND CINEMA
National vaccination campaign
Don’t Hang Back – BRONZE

NGO Gamtos Ateitis
Nature’s Future – BRONZE

PRINT & MAGAZINE ADVERTISING
NGO Gamtos Ateitis
Nature’s Future – BRONZE