Works

Kaunas City Hall is now not only a place for weddings but also a new, magnificent Kaunas City Museum! It is dedicated primarily to the residents who love Kaunas. Impressive, unseen spaces and interesting content await you. We present our new,”wedding” themed, museum opening campaign.

Via Lietuva is in charge of upgrading and modernising motorways throughout Lithuania. This summer, Lithuania’s roads, bridges, viaducts and countryside cycle paths will be upgraded like never before. This is good! With this campaign, we aim for a more positive attitude towards the inconveniences caused by road repairs and a warmer emotional relationship with the target audience. Getting angry at road repairs is not the way to go. It is better to understand that it is temporary, it is for the good of all of us and for the sake of comfortable, modern Lithuanian roads.

Concept:
Using the “rounding” metaphor, we aim to visually convey whether we want more or fewer Lithuanian citizens, larger or smaller demographic indicators, and stronger or weaker ties with Lithuanians spread across the globe. At the same time, this act of “rounding” invites, finally, to solve this troubling question, which raises many “sharp corners” in society, i.e. i.e. calling for an agreement using a referendum.

Branding:
When translating the concept into a design language, we chose to use a lot of geometric shapes and a recurring motif of roundness. Maximum bright colors were chosen, with an allusion to the colors of the national flag of the Republic of Lithuania. The campaign’s graphic design is dominated by geometric elements, variously combined with typography. This goal is maximum visibility, the ability to arrange the necessary accents, and awarenesses.

In this work, we combined AI-generated images with “prehistoric” kaleidoscope technique. We created a real kaleidoscope to observe, through the reflections of its mirrors, a multitude of images from our contemporary media environment, as seen on news channels. Thus, these eerie images of reality start to twist and dance, transforming into impressive kaleidoscopic reflections of reality. Because only art has such power – to turn the horrors of reality into beauty. The contemporary dance festival “New Baltic Dance” invites you to experience the transformations of the present, to see in dance the sharpest reflections of our reality, transforming into a bright, intriguing, and powerful experience.